London, Feb 2 : Music mogul Simon Cowell has revealed that he finds it annoying that 'X Factor' co-judge Cheryl Cole is more popular than him.

But even though Girls Aloud member Cole, 26, is ahead of him in popularity, Cowell, 50, is still a fan of hers.

"She must be the most popular person on TV - more than me! Annoying, but it happens," the Daily Star quoted him as saying.

Meanwhile, Cowell has expressed concern about the next Britain's Got Talent series, which he says has a severe dearth of talent.